Blue Route Mall is a well known and highly regarded shopping centre located in Tokai, Cape Town. Using a Wordpress Content Management System (CMS), Virtual Designs developed a fully responsive, modern and collaborative website for Blue Route Mall, working closely with client Redefine Properties to deliver the desired results and continually provide additional online marketing services.
The Blue Route Mall website has many functions and serves to showcase its many facilities and attractions, as well as regular new updates and features on the Advertising and Exhibition section of the site. As a directory website featuring the various stores located in the mall, those visiting the site have a visual guideline of the mall's layout, as well as access to the contact details of all the stores. Web visitors can book tickets to movies thanks to the live Ster Kinekor API, or even use the search function to find their movie of choice. Blue Route Mall's website is regularly updated through its Blog Section, while customers can sign up to the newsletter and also get in touch via the easy-to-use contact form. With clients browsing Blue Route Mall's site from a variety of modern devices, the site was built fully responsive.
Virtual Designs' manages the Newsletter and SMS distribution for the client, as well as overseeing their SEO and Adwords campaign – these online marketing solutions ensure that Blue Route Mall remains on top of search engines. Featured social media links redirect website visitors to Blue Route Mall's social media pages from the website.